Antigua Tees Up Innovation with PTC’s Best-in-Class FlexPLM Solution

Written by:

Blake Simms

9/11/2024

Read Time: 3 min

PTC is proud to announce that Antigua Apparel, a market leader in elevated, active lifestyle apparel has selected PTC’s market-leading product lifecycle management solution, FlexPLM, to manage its product development process for their golf and sports licensed apparel business.

Founded in 1979, Antigua is a legacy men’s and women’s apparel golf brand. In the early 1980s they launched their sports licensing business, with golf inspired products decorated with professional sports team logos. Today, Antigua continues to be a top manufacturer in both golf and sports licensing, but with more comprehensive men’s and women’s collections. Antigua’s apparel is trend driven and crafted with superior fabrications—allowing its consumers to look, feel and perform their best on and off the golf course. Antigua products can be found at Golf Pro Shops, Team Shops, and at major retailers across North America.

Antigua will harness the power of FlexPLM to equip its design, development, and quality teams with a user-friendly platform that centralizes data, streamlines product development, and enhances daily efficiency and collaboration. Additionally, FlexPLM will play a key role in managing the development and collections for Antigua’s sports licensed division, which includes a diverse portfolio of licenses such as NFL, MLB, NBA, NHL, MLS, NWSL, US Soccer, top international soccer teams, MiLB, WNBA, NBA G-League, PBR Teams, NASCAR, and over 400 colleges and universities.

"As our business evolves and grows, we've realized that our current processes are too manual, with data scattered across spreadsheets, emails, and multiple databases, leading to inefficiencies and duplication," said Reid Harper, Director of Product Development/Design/Tech Design for Antigua. "That's why we're excited to partner with PTC to implement a best-in-class, end-to-end PLM solution. This will centralize our critical data, improve decision-making, and revolutionize our product development process."

Before selecting PTC as their digital transformation partner and FlexPLM as their solution of choice, Antigua conducted a thorough global evaluation of the Retail PLM market. Factors such as multi-category management capabilities, industry experience and scalability were crucial in their decision-making process.

"We're excited to welcome Antigua to our elite FlexPLM community," said Kyle Marden, Vice President, Retail Business Unit, PTC. "We look forward to partnering with Antigua to drive their next phase of growth, supporting both their golf product development and sports licensing initiatives. Our goal is to equip their teams with the most advanced tools to fuel innovation and success."

Tags:

Retail and Consumer Products

About the Author

Blake Simms

Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.

With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.

As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.