Augmented Reality Features
Vuforia makes it easy to overlay digital content on the physical world using our broad range of flexible AR features that can recognize images, objects, and environments
Place digital content anywhere with Vuforia
The advanced computer vision within PTC's Vuforia portfolio enables applications to recognize a specific part of the physical world, be it an image, model, or indoor space, so it can attach digital content to it.
Whether you're looking to create an engaging marketing application or an immersive training experience, Vuforia offers the most expansive set of features and technology to place your content wherever it's needed.
Vuforia features
Area Targets
Available in Vuforia Engine and Vuforia Studio
Large spaces like factories, museums, and retail locations can be difficult to build AR experiences for. Many of the AR development solutions available today aren’t designed for creating large scale augmented reality applications, which is why PTC created Vuforia Area Targets to solve the current industry technology gap. Area Targets enable customers to use an entire space to create a persistent augmented reality experience. This target type is created through generating a 3D scan of your desired indoor environment and can support spaces up to 300,000 sqft.
Area Targets are perfect for companies looking to incorporate spatial computing into their technology strategy. By turning an entire building or room into a canvas for AR, organizations can create AR-based indoor navigation, persistent digital signage, or empower frontline workers with real-time, in-context IoT data about their factory and the machines in it.
Navigation guidance through a large factory can increase productivity and decrease the amount of time a new employee needs to be trained in a specific building. For consumers, information about sales and navigations to specific parts of a store can increase customer satisfaction and reduce frustrations while shopping.
Model Targets
Available in Vuforia Engine and Vuforia Studio
Vuforia Model Targets are created using 3D CAD models, which enable applications to recognize a real-life machine or product and overlay digital information on top of it with exceptional accuracy. Experiences that require deeper precision and accuracy on a physical object simply need to convert their CAD data into a model target during content development.
In a manufacturing setting, having in-context work instructions or visualizations of real-time IoT data can Increase the efficiency and productivity of frontline workers. People drive incredible value in the industrial enterprise, but as products and processes become more complex, the need for better access to information and instructions grows. With Vuforia Model Targets, organizations can create more detailed and accurate step by step instructions that are easier to follow.
In consumer facing industries contextual, engaging AR experiences can help differentiate your brand and increase customer engagement and satisfaction. Vuforia Model Targets can be used to place an AR experience over physical objects ranging from toys to automobiles. AR applications can create opportunities for customer engagement after a sale as product companions, where customers learn more about their purchase through AR.
Image Targets
Available in Vuforia Engine and Vuforia Studio
Whether you publish books or design movie posters, Vuforia Image Targets can help bring a 2D page to life through AR image recognition. This can be great for engaging kids in education reading or helping a customer view a product in 3D instead of on a flat page. This increased engagement through AR can help differentiate your brand and delight customers.
ThingMarks
Available in Vuforia Studio
A Thingmark is image-based tracking with a coded marker. It is a uniquely identifiable marker that is universally recognizable by Vuforia View (viewing application for Vuforia Studio). It enables IoT data to be visualized based on the specific asset that the AR experience corresponds to.
Thingmarks are predominantly used in scenarios where customers want to place virtual product visualizations or AR experiences on a surface when the physical object is not present.
Ground Plane
Available in Vuforia Engine and Vuforia Studio
Vuforia Ground Plane is ideal for product visualization and training. It enables digital content to be placed ad hoc on horizontal and vertical surfaces in an environment, such as floors and tabletops, allowing people to view AR experiences just about anywhere.
Customers can see a product in the context of their own home, or it’s intended environment before they buy, which can increase the confidence in their purchase. New employees can utilize AR to help train on machines that they are either too new to use or are located in other facilities.
VuMarks
Available in Vuforia Engine
Vuforia VuMarks have completely customizable designs, so you can have a unique Vuma for every unique object. This flexibility enables companies to leverage the value of an engaging AR experience on their products without having to compromise on their brand or design. This is perfect for businesses that offer a wide range of similar products—like toys or machines—where other AR technology can't differentiate between them.
Cylinder Targets
Available in Vuforia Engine
In a crowded consumer goods market adding an interactive and compelling connection to your product can help differentiate your brand, attract new customers, and retain your current ones.
Vuforia Cylinder Targets allow applications to detect and track images wrapped into cylindrical shapes. This is perfect for paper labels or designs wrapped around bottles or cans, with several customers creating augmented reality wine labels. A consumer would simply need to point their device at a bottle of wine to active an engaging AR experience.
Multi Targets
Available in Vuforia Engine
A Vuforia Multi Target provides all the benefits of an image target, but can be used simultaneously on multiple sides of a rectangular shape. Multi Targets can be used to differentiate your brand and provide even more information about your offering through an engaging AR experience. Augmented reality product packaging can help customers make a stronger connection with your brand and product, whether you produce cereals or cosmetics.
