Initially, when we first thought about the system, and to be honest with you, we didn't start off about saving lives. It started out about feedback from the motorcycle. One sort of negative, if you like, or something that is lost with electric motorcycles and cars, is that you've lost a lot of those physical cues that tell you things such as: How fast am I breaking? How quickly am I decelerating here? When we first benchmarked a load of electric bikes, when we very first started this project, we'd be riding along with a couple of motorcycles which we borrowed, we'd get to a corner, and we'd find we were going dangerously too quick when we got there. Or we were going so slow - it was almost like Driving Miss Daisy around the corner. We couldn't understand why we couldn't judge it correctly. We started to realize it's because on a petrol bike you've got gears, you've got engine breaking, you've got vibrations, you've got noises. On one of these bikes, you've got one gear, very little noise, no vibration, pretty much zero engine braking. You come in there silently. It's very difficult at first to understand how much speed you've scrubbed off, and to get it just right. We thought about how do we start to give a rider some feedback, and we started to play with haptics. In sports mode, imagine a jacket that is full of phones on vibrate, you've got them in pockets everywhere, and the harder I brake or the harder accelerate, or the tighter I'm turning, the more those phones are on vibrate. So much so that if I'm braking really hard, and the bike knows that you are close to locking the front wheel, which is probably the worst thing you can do on a motorcycle, your jacket will be going crazy and you'll be going okay I'm on the limit here. That's how the system started. It was a really interesting process, looking at different haptics, and I remember explaining it to my boss and him thinking I was absolutely crazy I think at the time. I had just been through some haptic experience where I was in virtual reality as well. I ended up sort of in a lake and train came across the lake and hit me and burst into lots of birds, which turned into ribbons, which created a tunnel, and I went through the tunnel, I ended up in a womb with a baby. I remember telling him that exact story and him looking at me as if to say I'm paying you too much and you're maybe taking something you shouldn't be. Talking him into allowing us to continue to look at this. It was really interesting, we found that playing music through the haptics actually gave you the same emotional response as if you were listening to it, because things were happening and all sudden, you'd have your hair stand up on the back of your neck and then we started to realize we could do more with the system.