Reshaping retail and consumer products with augmented reality
The retail, consumer goods, toy, and entertainment industries are faced with multiple market pressures. It can take multiple iterations and testing before a particular garment or line is greenlighted for production, and speed to market is critical to maximizing margins. In a world that’s undergoing a digital transformation, companies must find new ways to capture customer attention and deliver information in a compelling way. Innovative product design, immersive marketing and sales campaigns, and the delivery of in-context experiences are powerful tools for driving revenue.
Vuforia augmented reality solutions from PTC enable organizations to create powerful interactive content and improve the customer buying journey. Designers, developers, and merchants can augment virtual 3D models into their physical spaces so they can view their designs in real-time and in scale for fast, actionable feedback. Converging digital, physical, and human worlds can help companies create more compelling marketing materials, enable consumers to virtually engage with products in 3D before buying, or enhance physical products with interactive games and complementary apps.
Spark the imagination of your customers and drive robust business results with Vuforia AR solutions.
Vivino increases brand engagement and customer satisfaction
Vivino utilizes Vuforia Engine to create an application that helps consumers choose the right wine just by using their phone. They simply need to take a photo of any wine label with their mobile device and the app instantly identify the wine while providing reviews and ratings. Vivino has become the world’s largest wine community with 20 million users around the globe, and Vuforia has helped them reliably choose their next wine.
"Trusted by 31 million users to find and remember great wine".
AR resources
Why you should be using AR for sales and marketing
Augmented reality offers business value across a wide range of use cases—so why should you consider sales & marketing first? From reducing costs and accelerating pipeline, to unlocking new revenue streams, these applications offer complementary benefits.
5 ways retailers can use augmented reality
Discover five ways that retailers can use augmented reality today to gain a competitive advantage.