Augmented reality experience showcases powerful INFINITI QX50
The INFINITI QX50 is a premium mid-size SUV that embodies everything the brand stands for. It has a beautiful design, advanced technology, and powerful performance, making it one of the most innovative vehicles INFINITI has in its portfolio. Visionaries 777, an innovative design agency, created an augmented reality experience for the QX50’s initial unveiling that featured a 120º sliding screen on stage. This sliding display showed a digital X-Ray view of the car, allowing the users to see highlighted internal features like the VC-Turbo engine and steel frame.
The installation was so well received at the show that INFINITI was interested in deploying the experience in dealerships. However, the current large sliding screen experience wasn’t something they could easily distribute. INFINITI went back to Visionaries to make a more scalable augmented reality in-store experience.
Frantz Lasorne, Co-Founder of Visionaries 777 Ltd.
Ralf Schlosser, Manager for Global Auto Shows
Immersive augmented reality experience helps cut costs
This breakthrough augmented reality application optimizes the car buying experience at both dealerships and auto shows. Customers can have a more interactive and engaging experience with the vehicle, helping them understand the key differentiators and shortening the sales cycle.
The augmented reality experience has also helped cut costs. Traditionally, INFINITI would spend large amounts of money dissecting cars or cutting them in half for display. With their new AR application, this costly practice of physical dissection and display transport can be avoided.
The QX50 augmented reality in-store experience gives sales and training teams a cutting-edge tool that offers an immersive experience of the QX50 for potential buyers and new employees.
Ralf Schlosser, Manager for Global Auto Shows