Infographics

Infographics demonstrate PTC’s ability to make complex stories easy to understand.

A well-designed infographic can help simplify a complicated subject and create a captivating experience. Ideally, an infographic should be visually engaging, contain subject matter appealing to the target audience, and be supported by other content across the PTC website and social channels. Copy should be brief and impactful, leading the user through the visuals instead of cluttering the experience.

Best Practices: Let the visuals and design control this asset, using text only as needed to drive impact or clarify progression. Often infographics designed for printed assets or PDFs should be reimagined for how they present information on our website.

Design Notes
Infographics use PTC iconography and type. More sophisticated infographics, that have a real story or theme, often use a unique visual style that helps tell that story—but should skew to incorporating PTC colors and overall branding when possible. When new elements are going to look extremely similar to PTC icons, please revert to using the PTC version of the icons.