Whitepaper

Whitepapers present PTC’s philosophy and thought leadership on a complex issue.

These concise reports should help readers to solve a problem, make a decision, or understand an issue. While the tone of this content should align with PTC’s overall brand tone and messaging, this material should be written as straightforwardly and succinctly as possible.

Length Best Practices: 5–16 pages; 1,500–7,500 words

Design Notes
Convey a smart, academic, and tech evoking aesthetic. Titles and headlines should be bold and easily readable. Overall whitepapers have a strong use of white space to convey a more academic feel.

Use pull quotes sparingly.